Disclosure
How we make money
The Outsider is free to use. When you tap "take this to a bookmaker", we may send you through a tracked affiliate link. If you go on to open an account, the bookmaker may pay us an introduction fee or a share of their revenue.
- It never changes what we show you. Selections come from form, data and price. A commercial relationship doesn't buy a recommendation.
- It never costs you more. You get the bookmaker's normal price and normal offers.
- We never take your money or your login. We don't hold funds, we don't place bets, and we never ask for bookmaker credentials. The bookmaker handles registration, age and identity verification, and the bet itself.
- We're not paid when you lose more. Where we can choose, we prefer flat introduction fees over arrangements tied to your losses.
Operators we work with
Partnerships are being set up. Until an agreement is live, links go to the bookmaker's public site with no tracking attached.
bet365
Broad racing and football coverage. Revenue-share partner programme.
Programme: bet365 Partners · Best odds guaranteed on UK racing
Ladbrokes
Part of Entain, alongside Coral and bwin. Revenue share, CPA on request.
Programme: Entain Partners · Best odds guaranteed on UK racing
Coral
Same partner programme as Ladbrokes.
Programme: Entain Partners · Best odds guaranteed on UK racing
William Hill
Operated by evoke (William Hill and 888). Revenue share with sub-affiliates.
Programme: evoke Affiliates · Best odds guaranteed on UK racing
Paddy Power
Flutter brand. Betfair's separate UK/IE affiliate scheme closed in 2025.
Programme: Paddy Power Partnerships · Best odds guaranteed on UK racing
Betfred
Self-serve partner sign-up, strong racing coverage.
Programme: Betfred Affiliates · Best odds guaranteed on UK racing
BoyleSports
Independent Irish bookmaker, lifetime revenue share.
Programme: BoyleSports Affiliates
Star Sports
Independent UK bookmaker known for racing prices.
Programme: Star Sports Affiliates
The legal bit
The Outsider provides information and education. We are not a licensed gambling operator: we don't accept stakes, hold customer funds, or offer facilities for gambling. All betting happens on the operator's own licensed platform, where UK age and identity checks apply. This service is for adults aged 18 or over in the United Kingdom.
Marketing content on this site is intended to comply with the UK advertising codes for gambling, including the rules on content that could appeal strongly to under-18s. If you think something here falls short, tell us and we'll change it.
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